Growth Marketing Lead – Digital Marketplace
Limassol, Cyprus
Full Time
Experienced
cTrader Store is a fast-growing marketplace for trading algorithms, indicators and plugins designed for cTrader users. Our mission is to provide traders with cutting-edge digital solutions to enhance their trading strategies. We're looking for a hands-on growth marketer who loves testing, scaling, and breaking through ceilings with creative and data-driven strategies.
Responsibilities:
- Growth & Acquisition:
- Rapidly testing and optimizing marketing channels, creatives, and growth loops.
- Own full-funnel performance marketing across paid and organic channels.
- Drive user acquisition through email marketing, reactivation flows, and automation.
- Develop and validate user personas and channel-product fit in a niche B2B audience.
- Experiment with user engagement tactics, activation flows, and retention mechanics.
- B2B Outreach & Partnerships (supply side)
- Building and scaling a B2B outreach engine to attract and onboard independent developers, Brokers, IB’s and Affiliates (supply side).
- Leading affiliate marketing efforts: recruiting, activating, and optimizing affiliate partners.
- Identifying and closing partnerships with trading educators, content creators, and niche influencers.
- Tracking affiliate performance and optimizing for high-quality conversions and ROI.
- Community & Content-Led Growth
- Engaging and growing presence in communities like Reddit, Quora, Discord, and forums.
- Launching content-driven campaigns to drive trust and organic discovery.
- Collaborating with creators and evangelists to spark user-generated content.
- AI & Automation
- Leveraging AI tools (e.g. ChatGPT, N8N) for content creation, user segmentation, and marketing automation.
- Streamline repetitive marketing workflows using no-code/AI-powered solutions.
Requirements:
- 4+ years of experience in growth, digital, or affiliate marketing (ideally with digital goods or SaaS products, marketplaces).
- Strong hands-on experience with performance marketing and marketing automation.
- Proven success in launching and scaling affiliate/partner programs.
- Experience in email marketing, CRM, and lifecycle campaigns.
- Comfortable working in a fast-paced, experimental, and lean environment.
- Excellent written and verbal communication in English.
- Preferred: background or interest in trading, fintech.
- You use AI not just occasionally, but as a core part of how you think, work, and deliver results. Being AI-augmented is part of what makes you a top performer.
We offer:
- Competitive remuneration.
- Private medical insurance.
- Relocation package (if applicable), including work permit arrangements.
- Welcome baby bonus.
- Birthday voucher.
- Fully equipped office with daily fruits, breakfast on Wednesdays, pizzas on Thursdays and snacks on Fridays.
- Opportunities for professional growth.
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