Growth Marketing Lead – Digital Marketplace

Limassol, Cyprus
Full Time
Experienced

cTrader Store is a fast-growing marketplace for trading algorithms, indicators and plugins designed for cTrader users. Our mission is to provide traders with cutting-edge digital solutions to enhance their trading strategies. We're looking for a hands-on growth marketer who loves testing, scaling, and breaking through ceilings with creative and data-driven strategies.

Responsibilities:

  • Growth & Acquisition:
    • Rapidly testing and optimizing marketing channels, creatives, and growth loops.
    • Own full-funnel performance marketing across paid and organic channels.
    • Drive user acquisition through email marketing, reactivation flows, and automation.
    • Develop and validate user personas and channel-product fit in a niche B2B audience.
    • Experiment with user engagement tactics, activation flows, and retention mechanics.
  • B2B Outreach & Partnerships (supply side)
    • Building and scaling a B2B outreach engine to attract and onboard independent developers, Brokers, IB’s and Affiliates (supply side).
    • Leading affiliate marketing efforts: recruiting, activating, and optimizing affiliate partners.
    • Identifying and closing partnerships with trading educators, content creators, and niche influencers.
    • Tracking affiliate performance and optimizing for high-quality conversions and ROI.
  • Community & Content-Led Growth
    • Engaging and growing presence in communities like Reddit, Quora, Discord, and forums.
    • Launching content-driven campaigns to drive trust and organic discovery.
    • Collaborating with creators and evangelists to spark user-generated content.
  • AI & Automation
    • Leveraging AI tools (e.g. ChatGPT, N8N) for content creation, user segmentation, and marketing automation.
    • Streamline repetitive marketing workflows using no-code/AI-powered solutions.

Requirements:

  • 4+ years of experience in growth, digital, or affiliate marketing (ideally with digital goods or SaaS products, marketplaces).
  • Strong hands-on experience with performance marketing and marketing automation.
  • Proven success in launching and scaling affiliate/partner programs.
  • Experience in email marketing, CRM, and lifecycle campaigns.
  • Comfortable working in a fast-paced, experimental, and lean environment.
  • Excellent written and verbal communication in English.
  • Preferred: background or interest in trading, fintech.
  • You use AI not just occasionally, but as a core part of how you think, work, and deliver results. Being AI-augmented is part of what makes you a top performer.

We offer:

  • Competitive remuneration.
  • Private medical insurance.
  • Relocation package (if applicable), including work permit arrangements.
  • Welcome baby bonus.
  • Birthday voucher.
  • Fully equipped office with daily fruits, breakfast on Wednesdays, pizzas on Thursdays and snacks on Fridays.
  • Opportunities for professional growth.
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