Media Buying Operations Manager

Limassol, Cyprus
Full Time
Experienced

Spotware Systems is looking for a hands-on Media Buying Operations Manager for our new direct-to-consumer trading product built on the cTrader ecosystem. You will build, run, and scale the media-buying network and the ad-ops / martech spine - turning testing funnels and cohorts into registered, funded, and actively trading cTrader users.

Responsibilities

  • Source, onboard, and manage a network of external performance-pay media-buying units.
  • Set the units' pay schemes (fixed + performance) and allocate them across funnel × geo, deploying onto winning combinations.
  • Scale the network as testing widens, cut underperformers, and own the unit-count ramp against live cost-per-funded-account and conversion-rate signal.
  • Launch the first geos hands-on - run the initial media-buying units yourself, as a buyer, until the external network is stood up.
  • Run QA and anti-fraud on unit output, and reconcile performance-based payouts against verified funded accounts.
  • Be the single point of contact between the in-house team and the external units - give them clear briefs (offer, brand and creative guidelines, tracking setup), collect their performance data, and feed it back into what we test, prioritize, and scale next.
  • Own advertising accounts, tracking pixels, server-side tracking, mobile attribution, and first-party data in-house.
  • Report acquisition performance against CAC, funded-account quality, and net deposit, working with the analyst on the measurement spine.

Requirements

  • 5+ years in performance marketing / paid UA, owning budgets and scaling spend to six figures/month against CPA and volume targets.
  • Proven track record building and managing a network of external buyers / buying teams / JV partners - sourcing, perf-pay deals, allocation, anti-fraud, payout reconciliation - not just running own campaigns.
  • High-CPA, conversion-driven vertical experience (iGaming, gambling, forex / CFD, crypto, dating, nutra).
  • Hands-on ownership of the ad-ops / martech stack - ad accounts, pixels, conversion APIs, trackers (Voluum / Keitaro / RedTrack), product analytics (Amplitude / PostHog / Mixpanel), MMP (AppsFlyer / Adjust).
  • Multi-geo acquisition, ideally across emerging markets (Tier 2-3), with localization handled at the unit level.
  • Strong analytical command - reads funnel / cohort data and acts on unit economics (CAC, LTV, payback, net deposit, retention).
  • AI-native by default - runs the network and stack on AI and automation, with minimal manual labor.
  • Soft skills: hands-on operator (not a pure manager), comfortable with ambiguity and autonomy, clear communicator across commercial, creative, and technical counterparts.

Conditions

  • Private medical insurance.
  • Relocation support (if applicable), including an entry permit, relocation bonus, flight tickets, and airport pickup.
  • Support with settling into life in Cyprus, including basic guidance on everyday matters, accommodation, banking, and healthcare.
  • A comfortable office environment with fresh fruits every day, treats or pizza on Wednesdays, and snack day on Fridays.
  • Fair remuneration based on your experience, skills, and level of responsibility.
  • Welcome Baby Bonus and Baby Box to celebrate the arrival of a child.
  • Birthday voucher.
  • Partial compensation for sports activities and wellness initiatives.
  • Greek language classes.
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