• Plan and execute an offline flyer campaign targeting Cyprus neighborhoods, including planning, locations, success criteria, printing, distribution, etc.
• Run real-world activations, test tactics, iterate quickly, and scale what works
• Set up and own practical field metrics (activation, retention by location, etc.) and establish a feedback loop with the team
• Turn our Cyprus efforts into a repeatable GTM playbook suitable for global scaling, and lead our launches in new markets
• Work as part of the product team, collaborating on positioning, virality mechanics, and owning the marketing side including landing and App Store pages

Requirements

• You have a senior marketing background with proven ability to execute, not only plan
• You have experience launching B2C products, ideally where offline distribution/activation was involved
• You are comfortable running scrappy experiments with tight budgets and iterating fast in ambiguity
• You have strong ownership, running initiatives end-to-end with minimal guidance
• Bonus points for experience with social media, messaging or community-driven products and being fluent with network effects, virality and local density dynamics

Conditions

• A key role in shaping and executing launch strategy of an ambitious social media product
• Hybrid setup in sunny Limassol, relocation package and work permit assistance if needed
• Competitive salary and fast growth opportunities as we expand beyond Cyprus
• Any equipment you need, comfortable office space, the basics